From May 27 to 29, 2026, the Ningbo Export Cross-Border E-Commerce Expo was held simultaneously at the Ningbo International Convention & Exhibition Center and the Yuyao China Plastics International Convention & Exhibition Center. For the first time, the event adopted a dual-venue format, covering over 90,000 square meters across 13 exhibition halls and bringing together more than 3,000 manufacturers and full-service supply chain providers. The expo also introduced its first Dubai sub-venue, enabling real-time cross-border connections with buyers from the United Arab Emirates. Sellers Union Group organized a delegation of more than 140 employees to attend the exhibition, focusing on key product categories including home & living, outdoor products, pet and baby products, and home appliance accessories.

The outdoor living pavilion, pet & baby zone, and electronics & lighting section quickly became key areas of interest for the team. During the visit, many attendees noted the strong category concentration of this year’s expo. Supply chain resources that previously required visits to multiple trade shows could now be efficiently explored and evaluated within a single exhibition venue.

Beyond strengthening sourcing capabilities in established categories, the team also expanded its global market perspective through the Dubai sub-venue’s live international connection platform, gaining direct insights into the latest demand trends in the Middle East market. Notably, the expo organizing committee provided dedicated business-matching services for the Sellers Union delegation, significantly enhancing the efficiency and effectiveness of the team’s visit.

Sellers Union Group has always placed great importance on leveraging major industry exhibitions to stay closely aligned with evolving supply chain dynamics and market trends. This visit enabled frontline business representatives to conduct in-depth sourcing research, strengthen supplier network integration, and enhance their understanding of emerging industry developments and global market opportunities. Looking ahead, Sellers Union Group will continue to utilize leading trade fair platforms to deepen collaboration with high-quality supply chain partners, strengthen its global sourcing capabilities, and create greater value for customers worldwide.