Group Overview

Founded in 1997, Sellers Union Group has gradually developed into an import and export group with the export supply chain of consumer goods as the business base, cross-border e-commerce export as the main track after 26-year's exploration and evolution, and the comprehensive layout of the foreign trade ecosystem around professional products export, high-end consumer goods import, international logistics, business exhibitions, customized tourism, digital marketing, brand operation, domestic trade and dual circulation digital ecological park. With more than 20 subsidiaries, Sellers Union Group has over 2000 high-quality professional employees. Our headquarters, regional operation centers and overseas offices are located in Ningbo, Yiwu, Hangzhou, Shantou, Guangzhou and the Philippines. Relying on China's abundant upstream and downstream industrial chain resources, the Group has actively created a leading foreign trade supply chain service system, and has established stable partnerships with more than 2,000 important foreign customers and more than 10,000 domestic production enterprises in over 120 countries and regions around the world. With around 100,000 annual export varieties, the Group has developed into one of the leading import and export group companies in Zhejiang Province and Ningbo in terms of business scale and development quality. In 2022, the revenue of the Group was nearly 1.2 billion US dollars, and the profitability continued to improve.

The Group adheres to high-quality development in the long-term, focuses on business innovation, management innovation, cultural innovation and digital innovation, actively practices the intrapreneurship model with the cores of equity incentive mechanism and business partner system, and forms a unique and dynamic "SELLERS Model" for mass entrepreneurship in the foreign trade industry. In January 2014 and July 2020, Wang Yang and Hu Chunhua, Vice Premiers of the State Council, visited the Group to investigate the business operation and anti-epidemic situation during their visits to Zhejiang, highly affirmed and appreciated our concept, model and business performance.

The Group attaches great importance to social responsibility and has actively participated in charitable activities. We have donated more than 50 million yuan in total, involving poverty alleviation, educational support, environmental sanitation, rural construction, social services and other fields. The Group has set up a special charitable public welfare system including "Wild Breeze" for environmental protection, "Warm Breeze" caring for autistic children and bereaved parents, "Silk Road" for promoting international cultural exchanges, and "Shanjijin" fund for helping internal employees.

Sellers Union Group will always be guided by the management way of "Creating Value, Balancing Interests, Benefiting Society, Sustaining Success", the mission of "Providing excellent supply chain services to clients worldwide", the vision of "Create the supply chain benchmarking services, jointly build a humanistic and harmonious enterprise". While focusing on the core business, the Group will actively invest in the business ecosphere, seize the huge opportunities of domestic and international dual circulation, and constantly create huge commercial values for the long-term development and time accumulation.

  • 26years

    Development History

  • 15+

    Office Locations

  • 20+


  • 100,000+

    Office Space

  • 1.2Billion+$

    Revenues in 2022

  • 120+

    arket Distribution

  • 10000+

    Global Clients

  • 10,000+

    Domestic Suppliers

  • 5Million $

    Average Daily Export Volume

  • 100,000+

    Export Product Categories

  • 50,000

    Containers Shipped Annually

  • 600Million+$

    B2B Export

  • 400Million+$

    E-Commerce Export

  • 100Million $

    Foreign Trade
    Ecosystem Business

  • 500,000+

    Product Quantities on Sellers Union Online

  • 2000+


  • 60+

    nformation Technology Experts

  • 80+

    Senior Designers

  • 100+

    Multilingual Talents

  • 500+

    Employees Passed CET6

  • 30%+

    Average Business Growth Rate in the Past 10 Years

  • 70%

    Proportion of Post-90s Employees

  • 50%+

    Proportion of Female Managers

  • 147+

    Group Partners

  • 50Million+¥

    Charitable Donations Totally