On November 15th, 2024, Wei Zhe, former CEO of Alibaba and Chairman of Vision Knight Capital, Shu Qiqi, Investment Director, Liu Min, Director of Investor Relations, and others visited Sellers Union Group for investigation and research. Xu Pingju, Chairman of Sellers Union Group, Chen Yongzhen, Co-President of the Group, Shao Jiyin, General Manager of Union Grand, and Wu Jiayi, Director of Strategic Investment Department of the Group, warmly welcomed them.

Chairman Wei Zhe and his delegation visited the corporate culture exhibition hall and the cross-border e-commerce professional product exhibition hall. General Manager Shao Jiyin introduced the development history, organizational structure, partnership system, business development, and ecosystem layout of the Group.

During the discussion and exchange session, Chairman Xu Pingju gave an in-depth sharing of the unique corporate culture and the development of the three major business tracks of the Group including B2B, B2C and ecosystem layout. Co-President Chen Yongzhen and General Manager Shao Jiyin interacted with customers on the development stages and existing problems of the Group’s B2C cross-border e-commerce.

Chairman Wei Zhe provided a detailed introduction to Vision Knight Capital’s investment areas, achievements, and the investment philosophy and newly established funds that empower pre- investment. Both parties also had in-depth exchanges and discussions on potential cooperation between Vision Knight Capital and Sellers Union Group in the future, including investment in the consumer sector, exploration of brand going global, and collaboration in cross-border e-commerce business.

On the afternoon of November 12th, Ruan Shiman, Vice Chairman of Jinan Municipal Committee of China Democratic Construction Association, Director of Jinan Healthcare Security Administration, and her delegation conducted an in-depth research on the Group. Yu Lan, Director of the Conference and Political Research Department of Jinan Municipal Committee of China Democratic Construction Association, Han Liang, Chairman of Jinan Hexiangcehua, and Ma Ge, Director of the Propaganda Department of Jinan Municipal Committee of China Democratic Construction Association, accompanied the research.

Mr. Fang led the delegation to visit the Group’s corporate culture exhibition hall and mainly introduced the development history, business model, management mechanism, and corporate culture of Sellers Union Group. He stated that the Group has always adhered to the importance of cultural and strategy, committed to building a strategic operation system that covers all formats, all models, all categories, all channels and all over the world, further enhancing its core competitiveness and market influence.

Vice Chairman Ruan Shiman highly affirmed the Group’s corporate governance philosophy and development achievements, believing that the Group has successfully seized global market opportunities and avoided risks brought by a single business through diversified ecological layout and scientific systematic management. She stated that the partnership mechanism plays an important role in promoting the sustainable development of the Group. In addition, the forward-looking nature of strategic planning, employee development and management systems also deserve further research and learning.

The research has deepened the understanding between both parties and promoted the continuous dissemination of the Group’s culture.

On November 6th, Sellers Union Group organized a one-day strategic thinking learning course for all partners. The course invited Ma Ke, Vice President of Key Logic Consulting Group, as the lecturer. This course was conducted simultaneously in Ningbo, Yiwu, and Hangzhou through video conferencing. Xu Pingju, Chairman of the Group, emphasized the importance of strategic thinking and planning for the development of the Group.

Ma Ke focused on the connotation and correlation of the strategic panorama, starting from the five dimensions of strategic thinking, insight, generation, decoding, and execution, aiming to help partners form a sense of strategic construction. This course will lay a solid foundation for the subsequent strategic workshops and the formulation of SP/BP, and also promote everyone to deeply think about the future development plan of the Group, combine with global business expansion, continuously improve and optimize the strategic layout, and lay a solid foundation for achieving a new round of leapfrog development of the Group.

On

November 9th, the 2024 Wild Breeze Environmental Protection Public Welfare Activity with the theme of “Environmental Protection and Fitness Together” was launched simultaneously in Ningbo and Yiwu. This activity was hosted by the Group and attracted active participation from employees from multiple subsidiaries, business divisions and functional departments of the Group. It also received positive responses and support from several external cooperative units. The activity not only enhanced the participants’ physical fitness and willpower, but also promoted communication and collaboration between different organizations.

Since its launch in 2014, the Wild Breeze activity has regularly organized employees and partners to engage in mountaineering and environmental protection activities every year, and has become a landmark public welfare project of the Group. The Group advocates for the concept of health and environmental protection and practices green corporate social responsibility through the Mountain Breeze activity. In the future, the Group will continue to steadily build a social charity and public welfare system, assume the social responsibility that enterprises should undertake, and continuously convey the warmth and power of the corporate culture through practical actions, so that society can feel the Group’s social value and influence.